Cookies Policy

Please read this cookies policy before using this site

FitnessWale Cookie Policy

This Cookie Policy explains when and why cookies and similar tracking technologies are used by FitnessWale ("FitnessWale," "we" or "us") and our partners on our websites, applications, advertisements and related services, including, any sub domain and the mobile optimized versions of these sites and our Mobile Device Applications or "Apps" (we refer to these sites and Apps collectively as the "FitnessWale Sites"). We refer to the FitnessWale Sites, along with the information and services made available to you through the FitnessWale Sites, as the "Services."

Please refer to the “FitnessWale Privacy Policy” to learn more about the use of cookies and other tracking technologies on the FitnessWale Sites and how you can contact us for more information.


We and our partners use cookies to collect information about your use of the Services. "Cookies" are small data files that are stored on the hard drive of the computer you use to view a website. Every computer that accesses a FitnessWale Site is assigned a different cookie by FitnessWale. Different Cookies serve different purposes:

Session cookies are specific to a particular visit and carry information as you view different pages within a FitnessWale Site. Session cookies expire and delete themselves automatically in a short period of time, e.g., when you leave the website or when you close your browser.

Persistent cookies enable us to recognize you when you visit a FitnessWale Site and remember your preferences. Persistent cookies are stored on your browser or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.

Third-party cookies are placed by someone other than FitnessWale, and may gather browsing activity across multiple websites and sessions. They are usually persistent cookies and are stored until you delete them or they expire based on the time period set in each third-party cookie.

"Web Beacons" are graphic image files embedded in a page of a website typically used to monitor activity on the page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the Web Beacon is located, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server. 
"Application SDKs" are mobile application third-party software development kits that are embedded in mobile applications. These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.

Other Tracking Technologies

In addition to cookies, we and our partners use other tracking technologies that collect information about your use of the Services, including mobile identifiers and "web beacons" which are small graphic files (sometimes called “clear GIFs” or “web pixels”) embedded in a web page or email typically used to monitor activity and send relevant information back to a home server (which can belong to the host site, a network advertiser or some other third party). The information collected by such tracking technologies may be combined with other information that our partners have access to, including your name, email address and physical address, so that we can send you materials, either electronically or by direct mail, that may be of interest to you. 

Cookie and Other Tracking Technologies on the FitnessWale Sites

The cookies and Other Tracking Technologies on the FitnessWale Sites are generally used for one of the following purposes:

Essential functionality. These cookies are essential to access some areas of the FitnessWale Sites. For example, certain cookies enable us to identify registered members and ensure that they have access to content that is only available to registered members.

Important functionality. These cookies enable us to remember your preferences, such as your user name, language or the region you are in, and provide enhanced, more personalized features. They may also be used to provide services you have asked for, such as watching a video.

Performance and Analytics. These cookies enable us to analyze how visitors use the FitnessWale Sites and to monitor website performance. We use the information collected by these Cookies to improve the performance of the FitnessWale Sites and our Services.

Advertising. These cookies are used by FitnessWale and our advertisers to deliver advertisements on the FitnessWale Sites and third party sites that are more relevant to you and your interests based on your FitnessWale account information, content browsing activity and in some cases, other information about you that we or our advertisers may have obtained from other sources. Cookies may be used to limit the number of times you see a particular advertisement and to enable measurement of the effectiveness of the advertising campaign. Information collected through the use of cookies may be collected directly by FitnessWale, our partners or third party advertisers and their ad servers.

We use cookies and other tracking technologies to recognize individual users when they access the Services, remember user preferences, keep track of users’ access to and use of the Services, track whether our emails opened and whether links are clicked, ensure that the Services are functioning properly, analyze trends and to personalize the Services, including advertising on the FitnessWale Sites and on third party websites, so that it is relevant to individual user’s interests which may be inferred based on location, prior activity on the FitnessWale Sites and other information that FitnessWale or our partners may have about our users. When you use the Services, we also automatically collect information from your browser or mobile device such as your IP address or unique device identifier, browser information (including referring URL), your preferences and settings, cookies and information about the content you have viewed and actions taken (e.g., search queries, ad engagement, clicks and the associated dates and times). FitnessWale may also collect device-specific information when you install and use an App including your device model, operating system information, advertising ID (which is a unique, user-resettable identification number for advertising associated with a mobile device) and app version and usage information. When enabled by you, we collect precise location information provided by your mobile device, which you may disable through the device settings. 

Third Party Cookies

Sponsors or advertisers on the FitnessWale Sites may use their own cookies or other tracking technologies in the banner advertisements and sponsored links and on the pages ("Brand Pages") on the FitnessWale Sites that consist solely of advertisements or other content from our advertisers. This advertiser content may also be served in emails, special promotions or newsletters we send you. Their advertisements may be displayed on the FitnessWale Sites or on other sites that you visit after you visit the FitnessWale Sites. Some advertisers use companies other than FitnessWale to serve their ads and to monitor users' responses to ads, and these ad servers may also collect information through the use of cookies on the FitnessWale Sites.

While we generally permit the use of these third party cookies on the assumption that they comply with our Advertising Policy and we assist our advertisers with the placement of cookies on Brand Pages, we do not control how third parties use cookies or how they manage the information they gather through the use of these technologies on the FitnessWale Sites and we may be unable to verify compliance with our Advertising Policy. To see how Google may use information collected through your use of Google's search services on the FitnessWale Sites visit Facebook may use information that it has about you and that it collects performing services for FitnessWale (which may be associated with personal information that Facebook has about you) as described in its privacy policy available at

We work with third party ad networks to display advertising on the FitnessWale Sites and on third party sites. Our ad network vendors use technologies to collect information about your activities on the FitnessWale Sites and our flagship FitnessWale App to provide you cookie-based targeted advertising based upon your browsing activity and your interests.

Because your browser, App, or device communicates with these third parties respective servers, these companies can collect information, including your IP address, page header information, browser or device information, just as if you had requested their website or used their apps directly. These companies may collect information to deliver you customized ads on both the FitnessWale Sites and non-FitnessWale websites, applications, and services. In some situations, FitnessWale may interact with these companies outside of your browser or device, directly between our web servers.  Many of these third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please review each company’s privacy policy to better understand the controls available to you.  We encourage you to periodically review this Cookie Policy for the latest information on our ad network partners.

How Information Collected About You Is Used

Information about your use of the Services may be used for the following purposes:

  • to provide, improve and create new Services,
  • to respond to your inquiries and to send you administrative communications about the FitnessWale Sites and Services,
  • to obtain your feedback about the FitnessWale Sites and Services,
  • to send you secure electronic messages and personalized emails pertaining to your interests as inferred from your use of the Services, including news, announcements, reminders and opportunities from FitnessWale,
  • to statistically analyze trends and user behavior and activity including how frequently areas of the FitnessWale Sites are visited, how the Services are being used and how many emails are received and opened,
  • to provide you and people with similar demographic characteristics and interests with more relevant content including advertising both on and off the FitnessWale Sites and Apps,
  • to offer lead generation services,
  • to detect and defend against fraud and other threats to the Services and our users, 
  • to identify issues with the Services,
  • to conduct research and measurement activities, including those described below, and
  • to administer your account.

In addition, FitnessWale may use personal information about you for other purposes that are disclosed to you at the time we collect the information and/or with your consent.

FitnessWale may combine your personal information and other information collected about your use of the Services, and also supplement with information from external sources for the purposes described in this Privacy Policy. For example, information that FitnessWale collects about you may be combined by FitnessWale with other information available to FitnessWale through third parties for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. This information from other sources may include age, gender, demographic, geographic, personal interests, product purchase activity or other information. We may report aggregate information, which is not able to be identified back to an individual user of the FitnessWale Sites, to our current or prospective advertisers and other business partners.

Sharing Your Information

FitnessWale Subsidiaries and Corporate Affiliates

We may share your information with our subsidiaries, affiliates and companies acquired by or merged with us and our affiliates. In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, FitnessWale reserves the right to transfer your personal information to the new party in control or the party acquiring assets. In the event of such a change, your personal information will continue to be treated in accordance with this Privacy Policy unless any changes to the Privacy Policy are made in accordance with the section below that discusses “Changes to This Privacy Policy.”

Companies and Contractors that Work with FitnessWale

FitnessWale works with third party companies and contractors that help us provide the Services and to otherwise assist in the operation of the FitnessWale Sites and Apps, including those that provide services relating to technology, data analysis, research, email management and deployment, sweepstakes and contest administration, advertising and marketing and/or content. FitnessWale contractors sometimes have limited access to your information in the course of providing products or services to FitnessWale. We contractually require that our contractors not use or disclose your information for any purpose other than providing the limited service or function for FitnessWale.

Third Party Advertisers and Third Party Websites

We may share information that we have about you, such as a cookie ID or IP address, with third party advertising service providers who may use this information, on our behalf, to help FitnessWale deliver advertising on the FitnessWale Sites as well as on third party websites, as further described in our “Cookies Policy”.

Certain content, services and advertisements offered to you through the FitnessWale Sites are served on, or contain links to, websites hosted and operated by a company other than FitnessWale ("Third Party Websites"). FitnessWale does not share your personal information with these Third Party Websites without your consent, but you should be aware that any information you disclose to these Third Party Websites once you access these Third Party Websites is not subject to this Privacy Policy. FitnessWale does not endorse and is not responsible for the privacy practices of these Third Party Websites. You should review the privacy policy posted on the Third Party Website to understand how that Third Party Website collects and uses your information. In addition, if you see a phrase such as "Powered by" or "in association with" followed by the name of a company other than FitnessWale, then you are on a website hosted by a company other than FitnessWale.  When you use a co-branded service or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.

We may also include social widgets on the FitnessWale Sites which enable you to interact with the associated social media services, e.g., to share an article. These widgets may collect browsing data which may be received by the third party that provided the widget, and are controlled by these third parties. You may be able to manage your privacy preferences directly with the applicable social network platform.

Compliance with Law, Regulation, and Law Enforcement Requests

To cooperate with government and law enforcement officials and private parties to enforce and comply with law, we may release personal information to third parties: (1) to comply with legal requirements such as a law, regulation, search warrant, subpoena or court order; (2) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; or (3) in special cases, such as in response to a physical threat to you or others, to protect property or defend or assert legal rights. In addition, we may disclose personal information as described below.

How Your Information is Secured and Retained

We take reasonable security measures to protect the security of your personal information. Despite FitnessWale's efforts to protect your personal information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.

The security of your personal information is important to us.  When you enter personal information (including personal health information in various Services), we encrypt the transmission of that information or use SSL connections (Secure Socket Layer) technology.

We will retain your personal information as long as your account is active or as needed to provide you Services. At any time you can instruct us to remove it, but you should be aware that it is not technologically possible to remove each and every record of the information you have provided to FitnessWale from our servers. We will also retain your personal information as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

Your Choices and Rights

Most browser software can be set to reject cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" or "Settings" or "Preferences" section of your browser’s toolbar. If you reject our cookies, certain of the functions and conveniences of our websites may not work properly but you do not have to accept our cookies in order to productively use most features of our websites.

If you do not want your personal information used by FitnessWale as provided in this Privacy Policy, you should not use the FitnessWale Sites, Apps and Services.  

When you sign up to receive email communications for any of our Services, including our email newsletters, or at any time, you can choose to opt-out of receiving additional newsletters or other email communications from FitnessWale.

You can unsubscribe from an email newsletter by:

  • Following the directions included at the bottom of the newsletter and using the “Unsubscribe” link found in the emails.

All promotional emails that FitnessWale sends with opportunities from FitnessWale will contain an opportunity to unsubscribe from getting additional emails of that type in the future from FitnessWale unless you re-subscribe.


We are committed to protecting the privacy of children. The FitnessWale Sites are not designed or intended to attract children under the age of 13. The FitnessWale Sites do not collect personal information from any person we actually know is under the age of 13.


FitnessWale reserves the right to change this Cookie Policy at any time and any changes will be effective upon being posted unless we advise otherwise.  We encourage you to periodically review this Cookie Policy for the latest information about the use of cookies on the FitnessWale Sites.